Entropy is a built-in feature of a corporation's life cycle. Companies like Google, Netflix, and Southwest keep getting worse ...

It took 18 years, but this week the final “ridiculous” domino fell. For more than 50 years, Southwest Airlines never charged for first two checked bags. The carrier even trademarked the phrase ...

Travelers who claim to be loyal customers of Southwest are sounding off after the airline announced changes Tuesday to its popular passenger perk. The Texas-based carrier revealed several changes ...

Jordan said the goal is to secure Southwest's future. "We are more than the logo on our planes," he said. "Our DNA isn't open seating, or even bags fly free. It's a dedication to service." ...

Months after ditching its open seating policy, Southwest Airlines is ending its most recognizable perks: Free checked baggage. The airline will begin charging for the first and second checked bag ...

Southwest (LUV) is implementing new initiatives. Southwest will continue to offer two free checked bags to Rapid Rewards A-List Preferred Members and customers traveling on Business Select fares ...

Southwest Airlines announced Tuesday that it would start charging passengers to check bags for the first time. The offer of checking two bags for free has long been a popular foundation for the ...

Southwest Airlines is adding a new Basic fare and will begin charging for baggage on May 28. The airline has also recently made changes including assigned seating, offering fares on Expedia ...

Southwest Airlines is making major changes to its baggage policy, marking a departure from its long-standing tradition of offering two free checked bags to all passengers. Starting May 28, 2025 ...

Southwest is sunsetting another beloved perk. The airline on Tuesday said it will end its decades-old free bag check policy – another break from tradition as the company tries to ward off ...

Bags are no longer getting a free ride on Southwest Airlines. The carrier announced on March 11 that it will start charging passengers to check bags, ending a long-standing policy that allowed ...

By Niraj Chokshi Southwest Airlines said on Tuesday that it would start charging for checked bags, ending another longtime policy that had set it apart from other airlines as it seeks to boost ...