Southwest Airlines passengers will soon have assigned seating booking options, adding to recent changes in baggage policy and ...

For decades, Southwest Airlines was known for its iconic open seating policy, allowing customers to choose any seat when they ...

As first reported by The Wall Street Journal, Southwest Airlines has a new cockpit alert system that will help its pilots ...

This week, Southwest Airlines debuted a new 30-second advertisement celebrating the news of the assigned seating. The ad ...

Southwest's new $35 bag fees violate core behavioral psychology principles, potentially costing more in customer loyalty than it generates in revenue.

Southwest is turning on Honeywell cockpit alerts across its 737 fleet to help pilots avoid runway mistakes after a rise in ...

Delta Air Lines was named the best airline for the seventh year in a row, but another airline ranks as the most affordable.

The airline will begin charging $35 for a first checked bag and $45 for a second checked bag on many tickets, with ...

The NTSB issued an “urgent safety recommendation” related to the engine on the 737 MAX after two incidents where smoke ...

Not all news needs to be sexy, but the framing does. Southwest turns a structural policy shift into a playful, self-aware brand moment.