It felt like TikTok was being forced down my throat, which made me detest it even more. I eventually caved to the aggressive marketing in early 2019, but I swore to myself I wouldn’t create an ...

TikTok's head of global marketing is exiting the company as part of a leadership shake-up. Zenia Mucha will solely oversee TikTok's brand and communications division. The move comes as TikTok ...

TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter ...

Even before the launch of its shopping feature, TikTok had already established a reputation as a place for users to find items to add to their wishlists. A study conducted in 2022 by marketing ...

When TikTok first dropped back in 2016, I didn’t think much of it. Just another app, right? Fast forward to now, and it’s ...

TikTok is celebrating Small Business Month with a present that most platforms can’t give: a real shot. Through their new ...

Should TikTok fail to find a buyer, businesses could see a big change in their ability to reach ... The potential drawbacks for businesses’ marketing strategies without TikTok could be major.

you can use this information to start planning how you can refine your TikTok marketing strategy. This doesn’t mean you need to be reactionary and change everything if the metrics aren’t where ...

Video sharing app TikTok has made internal changes in a bid to protect the ... working especially on covert influence campaigns and advertising integrity,” Virkkunen said. The first round ...