TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

When TikTok first dropped back in 2016, I didn’t think much of it. Just another app, right? Fast forward to now, and it’s ...

Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter ...

The app's efficiency push shows it's following in the footsteps of its Big Tech peers, and its sellers aren't happy.

As media use evolves, the options for home-based care marketing are increasing. Providers of home care and home health must ...

Ethan Melillo has parlayed his success as an influencer to work as an adviser on the HBO show "The Pitt" and to get a ...

TikTok Shop is off to a rocky start in 2025 as US sales dip amid tariffs and global economic uncertainty.

They wanted someone with marketing experience, and I didn't even think about it at the time, but TikTok is marketing. Now I'm the senior manager of integrated health, and I've been really trying ...

Experts call for stronger regulation of digital food marketing to counter the increasing risk for obesity and teens’ ...

Driving 25% upside for AppLovin by YE'25 with gaming growth, app store changes, eCom expansion, and potential TikTok merger.

From social-media tradwives to sexualized milkmaid dresses, the rise in ultrafeminine fashion reflects conservative values ...

By thinking about how you can create content and connect with your audience, you might find new sales channels and new ...