As media buyers and advertising elites execs anxiously convene at Cannes Lions, all anyone can talk about is how much time ...

Meta Platforms (NASDAQ: META) stock has been one of the best names to own. Its shares have generated a total return of 192%, ...

IAS and Meta collaborate to provide advertisers with independent measurement and optimization tools. Meta's WhatsApp could ...

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

Meta expands Advantage+ with AI-powered video, voice tools, and virtual try-ons to boost ad performance and brand consistency ...

Meta rolls out ads on WhatsApp Status using limited data like location and language, raising privacy questions.