Heer notes that Gurman’s story didn’t start this rumor; it was preceded by an analyst’s call for Apple to buy Perplexity.

Apple is considering acquiring Perplexity AI, an AI-powered search engine that would some fill some gaps in the company's AI ...

Most experts agree that Apple faces an uphill battle to compete in the AI race. The company’s Apple Intelligence platform ...

The discussions come amid a broader industry trend of tech firms ramping up investments in AI to gain a competitive edge ...

Perplexity began testing the browser on macOS in May and now (amid rumors of an Apple acquisition), it's rolling it out on ...

Perplexity launched a beta version of its AI-powered Comet browser, only available to Mac users running Apple Silicon. The ...

According to Bloomberg, Apple has held early internal discussions — led by its head of mergers and acquisitions — about a ...

Perhaps in an acquihire to boost search, or to improve Siri, Apple executives have reportedly recently discussed buying or ...

Apple executives have held internal talks about potentially bidding for artificial intelligence startup Perplexity, Bloomberg ...

Apple executives have been discussing the possibility of the company making a bid to acquire Perplexity AI, according to ...

Apple has long been rumored to be working on an Apple-branded search engine, and yet nothing has ever materialized.