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Caleb Wilson, New Balance and North Carolina

UNC's Caleb Wilson, New Balance Reportedly Agree to Multimillion-Dollar Shoe Contract

North Carolina forward Caleb Wilson signed a "a multiyear, multimillion-dollar" endorsement deal with New Balance, according to ESPN's Shams Charania.

Sports Illustrated on MSN · 2d

North Carolina freshman Caleb Wilson turns heads with multimillion-dollar deal

North Carolina freshman Caleb Wilson made waves with his new multimillion-dollar NIL deal before his freshman season with Tar Heels

Rookie Wire on MSN · 3d

North Carolina commit Caleb Wilson signs lucrative shoe deal with New Balance

North Carolina freshman Caleb Wilson has reportedly signed a multiyear shoe and apparel endorsement contract with New Balance.

2don MSN

Predicting UNC basketball’s starting lineup for 2025-26 season opener

North Carolina basketball's 2025-26 roster is set for a new season. Who will Hubert Davis put in the starting lineup for the ...

10don MSN

Will Caleb Wilson Lead the Way for UNC Men’s Basketball?

The UNC men's basketball program will feature a potential lottery pick of the 2026 NBA Draft, as Caleb Wilson, the five-star out of Atlanta, Georgia, and Georgi ...

247Sports17d

Inside the Year 1 blueprint for UNC five-star Caleb Wilson

After a phenomenal and decorated high school career, what are the expectations, fit, and role for five-star Caleb Wilson at UNC? And what does success look like?

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