Privacy Sandbox, originally pitched as an alternative to cross-site ad tracking, will not show a standalone prompt. Instead, ...

Google's decision to maintain third-party cookies without a new consent prompt exposes limitations in its Privacy Sandbox ...

Google has just given up on a third-party cookie alternative. Google announced it will maintain its "current approach to ...

The announcement, delivered by Anthony Chavez, VPt of Privacy Sandbox at Google, confirmed that Chrome users will continue to ...

The company originally announced that it was going to phase out third-party tracking cookies in 2022 as part of its Privacy ...

Google has reversed its plan to introduce a new prompt for third-party cookies in Chrome, allowing ad tech companies to ...

Google halts its Privacy Sandbox initiative, choosing to keep third-party cookies in Chrome after years of regulatory ...

The decision to not move forward with an opt-out option arose out of an “evolution” of the industry and regulatory ...

Privacy Sandbox sidelined, Google retains third-party cookies, shelving disruptive plans that alarmed ad industry ...

Google has officially backtracked on its long-standing pledge to eliminate third-party cookies from Chrome, further delaying ...

Today’s Digest looks at Google Chrome's decision to pull back from new third-party cookie prompt rollout, Apple and Meta’s ...

Google has announced it will no longer be rolling out its ‘user-choice’ button, meaning third-party cookies in Chrome are ...