WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

Peacemaker writer/director James Gunn and series star John Cena's offer very real real-time reactions to Max changing back to ...

Warner Bros. Discovery, the parent company of HBO, announced on Wednesday, “Same app. New-ish name. The plot twist everyone’s ...

Halle Berry faced wardrobe adjustments due to Cannes' strict dress code, Warner Bros is reviving HBO Max branding, and Sean ...

Along with bringing back the name “HBO Max,” WBD laid out new ways for brands to buy ads across its portfolio and integrate ...

Guy’s Flavortown Games' will challenge competing chefs to "choose their own culinary adventure," according to an announcement ...

Critics said at the time that dropping the HBO name was a critical branding error. Now, Warner Bros. Discovery seems to be conceding the point.

Warner Bros has yet again changed the branding of their streaming site Max, and this time they decided to learn from the past and take a step back. Max was previously HBO Max until the media ...

Warner Bros. Discovery has decided its streaming service Max would once again benefit from being associated with the most prestigious brand name in TV history. The company announced Wednesday that the ...

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said.

Warner Bros. Discovery says it will change the name of its streaming service back to HBO Max later this summer.

During Wednesday's upfront presentation, Warner Bros. Discovery announced Max will be rebranded as HBO Max starting this ...