Formula 1 continues to grow on a global scale, and one of its biggest and most iconic brands is taking an important step to help connect its 400 million-plus fans. Scuderia Ferrari HP and IBM ...

Heading into the Miami Grand Prix, Scuderia Ferrari and IBM are releasing a new app intended to enhance the fan experience through ever-evolving generative AI. With plenty of eyes on the sport and ...

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These insights are generated by LLMs on watsonx, including IBM Granite, and are embedded within the AI-generated race summaries and other Scuderia Ferrari HP content. Alongside Race Center ...

IBM brings generative AI to app for the first time via all-new features such as race recaps, historic stats, post-race insights, interactive polls, fan messages, and iconic race highlightsGlobal ...

ARMONK, N.Y., May 1, 2025 /PRNewswire/ -- IBM (NYSE: IBM) and Scuderia Ferrari HP today introduced a newly reimagined mobile app experience designed to bring the passionate global fanbase of ...