Negative feedback can damage your brand, but AI is making it easier to respond with empathy and consistency at scale. Here’s how it works.

The 'Ads funded by' section is now in Google's My Ad Center. Google Search will show the payment profile name as the payer ...

Google search impressions are up, but fewer users are clicking through to websites, according to new BrightEdge data.

In the AI search era, visibility starts with reputation. See why PR is now a core tactic for optimizing brand presence in AI ...

See how AI is integrated into Google’s Search Ads system, such as how ad relevance, bidding, and ranking are determined.

The most important AI tool marketers have never heard of Opinions expressed in this article are those of the sponsor. Search ...

Traditional search ads are losing ground as Google doubles down on Shopping. Adjust your ecommerce advertising strategy ...

Most users skim AI Overviews, rarely click citations, and turn to Reddit for social proof, a new UX study finds.

New DOJ exhibits reveal insights into how Google Search ranks content, Navboost, RankEmbed, and LLMs reshaping the future of ...

MailOnline's Carly Steven warns that Google AI Overviews will have a dramatic impact on traffic, and search traffic will ...

Temu’s sudden U.S. ad blackout surprised advertisers. Instead of leveling the playing field, it gave Etsy and other retailers ...

Emails showed Google's aggressive push for its 'Power Pair' AI campaigm raised concerns about the company's disconnect with ...