As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly ...

At ‘The One Show 2025’, Indian agencies carve out their share of the spotlight with 10 Pencils and plenty of perspective.

Affordable brands thrive by meeting emotional needs, using smart packaging cues, and moving beyond price cuts, explain Ipsos ...

By turning rust from a silent nuisance into a full-blown antagonist, AM/NS India reframes how industrial tech can be marketed. No dry specs, just sharp storytelling and even sharper satire. It’s not a ...

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Forget generational labels. To win Gen Z and millennials, The Marcom Avenue’s founder recommends brands to ditch loud ...

Staffing cuts across Asia have begun as GroupM transitions to a “single operating model” under the soon-to-be-rebranded WPP ...

Video may be B2B’s new darling, but LinkedIn’s BrandLink is selling context, not cheap clicks—marketers and publishers take ...

The quick-commerce platform’s Zepto’s Atom product promises real-time, hyperlocal brand insights—without the global analytics agency price tag.

Our weekly roundup of the latest appointments and account wins news from Madison Media Alpha, EndemolShine India, Mediascope, ...

While new AI-driven tools have made the adoption of ad measurement solutions easier, a new report shows that advertisers ...

As digital-first brands prioritise values over visuals, Edelman India’s senior strategist says that the packaging playbook is ...