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Trained using tens of millions of human responses to ads, DAIVID’s AI models use a predictive algorithm that lets advertisers ...
This week, tech and media saw legal battles, new AI tools, safety concerns, and TV show production decline. In today’s ...
DoubleVerify, the leading software platform to verify media quality, optimise ad performance, and prove campaign outcomes, ...
Perplexity has offered USD$34.5bn (£25.5bn) in cash to buy Google’s Chrome browser, according to Reuters. The AI search ...
Kevel, the industry leader in API-based ad serving technology, today (13th August, 2025) announced that. Carwow, the UK’s ...
Hannah Thompson, Managing Partner for Addressable Solutions, IPG Mediabrands UK&I, joins ExchangeWire's John Still over a ...
By joining Prebid.org, EX.CO further cements its position as a leader in video monetisation across online video (OLV), connected TV (CTV), and digital out-of-home (DOOH). As an active member, EX.CO ...
The TV landscape has seen tremendous change over the past decade, with streaming transforming the public’s content consumption habits. Where the traditional broadcasters were once kings, streaming ...
In today’s Digest, we discuss TikTok swapping its German Trust and Safety team for AI, Paramount securing exclusive US UFC ...
Actually, according to the ad world, you may no longer even exist. At least not in any way that matters to digital advertisers. Right now, the spotlight is fixed on Gen Z. Brands are watching them ...
Britain’s summer of sport is generating a surge of readership for UK media outlets, according to data from Taboola, with TV ...
The Publisher Trust Index provides a comprehensive method for assessing quality and offers monthly rankings of the world's ...
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