Mark Kirkham, a 14-year company veteran, is taking over the role long held by Greg Lyons as PepsiCo ramps up a focus on ...

The Pennsylvania location arrives as the workplace comedy, which stopped airing over a decade ago, continues to resonate ...

Linda Bethea details how the marketer of brands including Oikos and Silk is approaching emerging channels and artificial ...

A partnership focused on areas like in-bar, retail and sponsorship activities will lean on the artificial ...

Forward-thinking brands are turning to non-traditional media solutions to expand their marketing campaigns to reach a larger ...

Utiq’s integration was validated with a campaign that saw over 90% of its impressions in non-Chrome browsers delivered using ...

Executives from the ANA-owned entity and Unilever discussed what’s next for the platform and named Comscore a new TV partner ...

CMO Dawn Keller explains why a social-first approach is required for a brand that doesn’t have a massive advertising budget.

Ketchup Currency” includes a casino-inspired microsite where consumers can scan their spare ketchup packets to earn a coupon for Hellmann’s mayo.

The firm cut its outlook for the next two years by nearly $20 billion as categories like automotive, retail and technology ...

Obstructed Brews” invites consumers to share a photo of their obstructed view at a baseball game for the chance to win a cash ...

In 2025, 59% of marketers plan to partner with more influencers compared to 2024 as consumers explore new social media platforms, per Sprout Social.