According to IAS, such campaigns saw a 19% rise in fraudulent activity year-on-year, with fraud rates reaching 10.9% globally ...

Skincare brands are leveraging Instagram to reframe sunscreen as an act of self-care and love, using influencer partnerships, ...

As Goafest 2025 kicks off, this article examines the global standing of Indian ad awards, stressing the need to move beyond ...

This year’s IPL appears to be wide open, with 65% of fans predicting a new winner. Royal Challengers Bangalore led fan ...

This year’s IPL appears to be wide open, with 65% of fans predicting a new winner. Royal Challengers Bangalore led fan ...

Myntra's 'Ek Aur Shaadi' campaign depicted the energetic chaos of Indian weddings nationwide through a witty, star-studded film. By humorously spotlighting guest outfit challenges, it aimed to shift ...

On the search front, Google introduced 'Project Mariner,' its latest Gemini chatbot integration, which enables deeper web search functionality and task automation.

The update is aimed at improving flexibility for creators looking to tailor videos for different formats and platforms.

Dr Smitha Ranganathan, Associate Professor – S P Jain School of Global Management; Board Member– IIM K Live, explores how healthcare communication must move beyond clinical messaging.

In this article, we take a look at how advertising has evolved from reinforcing harmful stereotypes to becoming a powerful tool in destigmatising mental health through empathy, inclusivity, and honest ...

A marked increase in hiring was recorded over the past two to three quarters, with major recruiters including Accenture, ...

Once a hushed topic, lingerie shopping in India has become more open and informed. Zivame’s consistent marketing and ...