This report showcases five key ideas in effectiveness thinking that we’ve examined this year and where we think they're going next. At Cannes Lions, Morgan took to the stage with Jon Evans of ad ...

In 2025, media planning expertise will be at a premium as brands navigate a dizzying array of media formats, channels and platforms.

Chinese social media apps are picking up thousands of new self-titled #TikTokrefugees: Xiaohongshu, known in the US as RedNote, and ByteDance’s Lemon8 rocketed to the top two spots of the Apple App ...

BlackRock has left Net Zero Asset Managers, a voluntary group committed to a goal of net zero greenhouse gas emissions by 2050, in part because of a backlash from Republican states opposed to the ...

Supermarkets’ premium own labels set the pace during the recent Christmas period as UK shoppers looked for value; nine in ten households bought at least one of these lines during December, according ...

This paper, created in collaboration with TikTok, illustrates how brands can achieve positive business effects from focusing on relevance and provides a framework for creating content and ads that are ...

Lifebuoy Pride was first introduced in 2021 under a COVID-19 context that focused more on Safety in Love for the LGBT community. With the successful launch, #Safety4All has become one of... We’re long ...