Picture the sneakers Kobe Bryant wore on the court. You’re seeing low-tops, right? That was the single greatest innovation of the Black Mamba’s Nike signature line. After decades of high-top silhouettes ruling the basketball shoe market,

Brunson's appearance is fitting, as he's a known fan of Kobe sneakers. According to ESPN, the NBA All-Star wore a version of the Kobe sneaker inspired by the Statue of Liberty at the 2025 NBA playoffs, and previously sported the Kobe 6 Protro Grinch shoes in March 2024.

Nike’s newest ad campaign quickly became a hit, thanks to a powerful pairing of Jalen Brunson and Natalia Bryant.