With every synchronized step, the University of Minnesota dance team wows its adoring crowds with the sport of dance. A ...

The University of Minnesota has hired a search firm to help them find a naming rights sponsor for Williams Arena.

Williams Arena could have a new name for next year’s basketball season. In an April 3 press release, the University of ...

On Thursday, the University of Minnesota announced it was exploring selling the naming rights to historic Williams Arena. Minnesota athletic director Mark Coyle, in an interview on KFXN-FM 100.3 on ...

The University of Minnesota is putting a piece of Williams Arena up for sale: its name. Gopher Athletics announced Thursday it has partnered with Independent Sports & Entertainment in search of a ...

A naming-rights deal would help shrink the financial gap, but not bridge it by itself. For example, 3M, the Fortune 500 giant ...

A new head coach might not be the only major change coming to University of Minnesota basketball. The school announced Thursday it will explore selling naming rights to Williams Arena, the nearly ...

On Thursday, the University of Minnesota announced it was exploring selling the naming rights to historic Williams Arena. Minnesota athletic director Mark Coyle, in an interview on KFXN-FM 100.3 ...

Williams Arena has been the home of Gophers basketball for almost 100 years. Soon, “The Barn" could get a new name.