High rankings don’t guarantee traffic. Optimize your metadata, use psychological triggers, and leverage data for more clicks.

Clicks are the number of times a user has clicked on an advertisement, and click throughs are the number of clicks that result in a user visiting the advertiser's website.

For the purposes of optimizing your click-through rate, the best thing you can do for your email campaign is to have seamless mobile and desktop experiences, from your email all the way through ...

The average click-through rate for premium native ads on mobile is now 137 percent higher than on desktop, with the spread expected to expand as Google AMP and Facebook Instant Articles reach more ...

A new report from Opera shows that in-application ads generate an average 1.53 percent click-through rate compared to mobile Web ads with a 1.12 percent click-through rate, pointing to the growing ...

If ads are based on click-throughs (pay-per-click), the website publishing the ads and clicking the ads countless times can make a dishonest profit. In addition, software is available that ...