Stunts like killing off its beloved mascot Duo have helped the company grow into a massive internet success story.

After the buzz about the Duo owl's death a few days ago, Duolingo is trending once again as it recreated Ashton Hall's morning routine.

Biddable Manager at Assembled Media The internet has always been a weird and comforting place where niche, online communities ...

It may not be for everyone, but unhinged marketing can be a game-changer for those who are willing to take risks and push the boundaries of conventional strategies. If done right, it could be exactly ...

A few opined that it could be a marketing strategy on Lipton's part, similar to Duolingo faking its green owl's death. "This has to be some marketing ploy like Duolingo faking the death of Duo.

MARKETING-INTERACTIVE ... that tend to go viral on TikTok are first and foremost brands that don’t take themselves too seriously, such as Ryanair and the fan-favourite Duolingo.

Shapiro describes its strategy (or lack thereof ... Think like a creator, not a corporation. Take a cue from Duolingo’s viral owl, which became an influencer in its own right – so much ...