If you've been on a summertime stroll in recent weeks, chances are you've seen a red flowering gum, Corymbia ficifolia. This species comes from a small area of southwest Western Australia but has ...

Extra was the #1 gum brand from 1990-2004 on the strength of its "long-lasting flavor" positioning. As "long-lasting" became a category ante, Extra steadily declined. In response, we launched new ...