Kiki Rice is riding high these days. She and the No. 1-seeded UCLA Bruins are in the Final Four for the first time in the ...

Jordan Brand dropped a similar model last year in the “Taxi Flip” colorway, which got mixed reviews. I even grabbed a pair myself and was satisfied with them—but I’ve definitely marked my ...

Kendrick Perkins' admiration for LeBron James is obvious, but reports indicate that his remarks haven't been appreciated by all, especially those connected to the Jordan Brand. While we don’t ...

A sampling of what I heard at Thursday’s media availability at State Farm Arena from athletes from Ole Miss ... as he represents himself as a brand. “NIL money means a lot, especially for ...

It feels really good on my foot. Nothing but good stuff to say about this shoe. Jordan Brand has always done me right," says a reviewer. "I love my shoes. They are very stylish and super comfortable.

Moolah has had NIL deals of varying degrees with more than 80 basketball players. They include UConn's Caroline Ducharme and ...

The bill would limit agent fees to 5% when working with college or high school athletes or NIL “collectives ... for every day's slate of games. Jordan Shusterman and Jake Mintz recap all ...

A force on the court and a rising digital star, Reilly is leveraging her platform to redefine what it means to be a modern NIL athlete. By joining The Digital Renegades, she takes the next step in ...

Sprouts Farmers Market President & COO Nick Konat takes the stage at SXSW to discuss the evolving NIL landscape and its impact on the future of athlete partnerships. Watch as he explores how ...