Kiki Rice is riding high these days. She and the No. 1-seeded UCLA Bruins are in the Final Four for the first time in the school’s history.

UCLA guard Kiki Rice, the first female athlete to sign an NIL deal with Jordan, has been a key part of the Bruins' run to the Final Four this season.

But the other star that dons the letters U-C-L-A across her chest, KiKi Rice, is ready to take ... to being Jordan Brand's first-ever NIL athlete. The UCLA men's basketball program is the most ...

With tax season (and March Madness) in full swing, UCLA Women's Basketball player Kiki Rice has found ... and the significance of being Jordan Brand’s first NIL athlete. Plus, she shares her ...

Kiki Iriafen was a key piece of the USC Trojans ' Elite Eight women's basketball crew this season. She averaged 18.6 points ...

The team managers for Kentucky Wildcats college basketball have found a hilarious way to capitalize on their NIL presence. UCLA Bruins gymnast Jordan Chiles is building a strong NIL brand in ...

UCLA Bruins guard Kiki ... That's why Rice recently connected with BetterHelp during its "Stop the Madness" initiative. BetterHelp is raising awareness about the mental health challenges athletes ...