FC Porto and New Balance are taking things up a gear for the 2025/26 season, unveiling an Away Kit that merges style and ...

The Premier League have unveiled the all-new PUMA match ball which will be used across the 2025–26 season. PUMA have assumed control of the competitions’s match ...

New Balance has further expanded its apparel deal with Boston College to include the Eagles’ football program, marking the brand’s first partnership with a football school. Beginning with the upcoming ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Bratz and Urban Sophistication debut their second drop, highlighting Y2K-inspired styles and featuring the iconic dolls ...

Oliver Peoples collaborated with Wes Anderson on his new film “ The Phoenician Scheme ,” providing Oscar-winning actor ...

From color-blocked cleats to brightly colored laces, Lionel Messi’s choice in footwear has been noted as one of interest ...

New Balance has unveiled the FC Porto home kit for the 2025/26 season — a visual tribute to ten years of shared success, pride, and unmistakable style between the Portuguese giants and the global ...

New Balance is turning its sights on soccer. The sports brand is partnering with Men in Blazers Media Network, or MIBMN, the ...