FC Porto and New Balance are taking things up a gear for the 2025/26 season, unveiling an Away Kit that merges style and ...

The Premier League have unveiled the all-new PUMA match ball which will be used across the 2025–26 season. PUMA have assumed control of the competitions’s match ...

New Balance has further expanded its apparel deal with Boston College to include the Eagles’ football program, marking the brand’s first partnership with a football school. Beginning with the upcoming ...

Welcome to Sportico's transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the ...

Bratz and Urban Sophistication debut their second drop, highlighting Y2K-inspired styles and featuring the iconic dolls ...

Oliver Peoples collaborated with Wes Anderson on his new film “ The Phoenician Scheme ,” providing Oscar-winning actor ...

Ahead of the events in 2026, MIBMN will launch “The Craft,” a six-part interview series hosted by Bennett, that will offer a behind-the-scenes look at New Balance athletes such as Saka and will ...

Coco Gauff competed in her first-round match at the 2025 French Open on Tuesday in Paris. The Grand Slam champion bested ...

Since the partnership began in 2010, Continental Tire has experienced tremendous growth alongside MLS who since then has welcomed 16 new expansion clubs and the development of 15 soccer specific ...

Longstanding League Partner Inks Renewed Deal – Furthering its Commitment to Soccer and Elevating MLS as Cornerstone of Continental's U.S. Sports Portfolio NEW YORK, May 20, 2025 /PRNewswire ...

By Franchesca Guim Soccer, music and community came together ... David Villa’s DV7 Academy officially kicked off their global partnership. The event marked the start of a series of joint ...