Max has announced that the streaming service will revert to its old name "HBO Max." Executives say they're going for quality over quantity.

May 15 (UPI) -- HBO has announced that the name of its streaming service is changing back from Max to HBO Max this summer.

WBD CEO David Zaslav announced the move, with the company declaring, "no consumer today is saying they want more content, but ...

We’re not quite there yet, but it sure feels imminent.

WBD changed HBO Max’s name to Max in 2023 shortly after WarnerMedia and Discovery merged, creating WBD, in 2022. The company originally rebranded the service as HBO Max in 2020, having pivoted away ...

HBO's Max has been sending unsettling emails warning users to stop letting friends and relatives mooch off of their accounts.

Warner Bros has yet again changed the branding of their streaming site Max, and this time they decided to learn from the past and take a step back. Max was previously HBO Max until the media ...

Warner Bros. Discovery, the parent company of HBO's streaming service known for popular shows from " The Last of Us " to " Game of Thrones ," announced May 14 that it's reverting the service's moniker ...

Max is now HBO Max. Again. No, I'm not joking. Less than two years after Warner Bros. Discovery changed the streaming service ...

The media giant says the move is based on refocusing its streaming strategy on "the programming that is working best" The ...