The 'jingle' may feel dated, but sound is still crucial to the way consumers perceive brands. How is sonic branding evolving ...

Songtradr has unified its key B2B music businesses – 7digital, Big Sync Music, Musicube and Resonance Sonic Branding – under ...

MassiveMusic will provide brands, agencies and platforms with a ‘seamless, end-to-end partner to maximize the impact of music ...

Songtradr simplifies its brand with MassiveMusic, uniting several B2B companies for streamlined music licensing services.

Sonic Racing promises some much-needed multiplayer chaos on the Switch. Check out the details and more gaming news from ...

Running a restaurant in 2025 takes more than a good location and a strong work ethic. Today’s top franchisees are analyzing ...

This was Pepsi’s Sting choosing to lead with a non-visual, sonic story in its debut as the official energy drink of F1. And this move signalled a dramatic shift in the way a legacy FMCG giant is ...

In-N-Out’s playbook has always held an air of mystery. Partly because the brand keeps operating principles close to the vest, ...