Research supports this: consumers respond to audio stimuli up to 100 times faster than visuals. While images linger in our ...

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Saying “We just need a story” is like saying “We just need a logo.” It oversimplifies a brand strategy that, when done ...

The Cannes Lions awards have changed throughout the decades. Still, they remain a key prize that can enhance client ...

• The Failure Of Overcommunication: After a high-profile incident involving a passenger being forcibly removed from a flight, ...

From the return of Resident Evil to a new Mass Effect-style Expanse game and an Xbox-branded handheld, these are the biggest ...

Color is one of the most powerful tools in branding, but most businesses overlook how context alters its impact. New research ...

Hollywood still loves its follow-ups – here’s our round-up of 134 (and counting) sequels currently on the way. Hollywood has ...