Research supports this: consumers respond to audio stimuli up to 100 times faster than visuals. While images linger in our ...

Sonic Racing promises some much-needed multiplayer chaos on the Switch. Check out the details and more gaming news from ...

TikTok’s global head of business marketing and commercial partnerships shares the ways brands are making themselves ...

Dyke confirmed Sonic is “100%” pursuing acquisitions in the second half of 2025, particularly in its franchise business. EchoPark is expected to begin expansion again in early 2026, and the company is ...

Game Fest 2025 has arrived and revealed an exciting glimpse into the future of video games. The roughly two-hour show had ...

The past is a place of reference, reverence, self-recognition, and deep learning. Every brand has something special, whether ...

SEGA is revving up for another high-octane racing adventure, this time with a dimension-hopping twist in Sonic Racing: CrossWorlds.

Sonic Automotive’s latest marketing partnership has put EchoPark on the fast track. Literally. Sonic’s used-car operation has ...

Media World, a leading OOH advertising company, has launched its official sonic branding, which plays when you land on the company’s official website – with the option to mute or unmute. The new sound ...

If you'd like to take part in the BIAs, go to the official Brand Impact Awards website before the closing date of Friday 18 July. You can then enter your own, or your company's standout branding, ...