Months after a cruel summer unnerved the television advertising market, some signs of life have network executives bragging again. But the root cause of the strong “scatter” ad market is mirky.

Media executives said on earnings calls this week that the year-round “scatter” market for advertising was strong. The comments come amid investor concerns about the health of the TV ecosystem.

How to Make an X-Y Scatter Plot in Microsoft Excel. Two columns or rows of data in Microsoft Excel may contain useful information, but you'll just have a set of numbers. You can give spreadsheet ...

The fourth quarter scatter market follows the stronger upfront for the new 2010-11 season. While the process is only about half way over, nearly all of the commitments made during the upfront are ...

A scatter plot is just one style of chart-making in Excel. If you find that you need more flexibility in the presentation, you can right-click on the chart and select Change chart type.

First, it is not a simple comparison of just two elements as you would find in a bar chart, or numbers over time as in a line graph. The scatterplot plots two variables in relationship to each other.

TV networks are crowing about a strong "scatter" market, with TV ad rates running 35% to 40% over last fall. And at first blush it does sound like great news for the likes of CBS, GE's NBC, Disney ...

NEW YORK — The network upfront may be slow to break, but the scatter market for the third quarter is looking strong — at least for the WB. Last week marked the Frog’s highest ad revenue ...