ByteDance Ltd., TikTok’s parent company, has been replacing US-hired staff near Seattle with leaders connected to China, ...

TikTok's head of global marketing is exiting the company as part of a leadership shake-up. Zenia Mucha will solely oversee TikTok's brand and communications division. The move comes as TikTok ...

TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

Even before the launch of its shopping feature, TikTok had already established a reputation as a place for users to find items to add to their wishlists. A study conducted in 2022 by marketing ...

Officials in Europe worried that the app was glamorizing eating disorders. The ban is TikTok’s latest effort to counter ...

When TikTok first dropped back in 2016, I didn’t think much of it. Just another app, right? Fast forward to now, and it’s ...

By the numbers. With about 25% of TikTok’s audience under 20, these changes could significantly impact advertising strategies. Between the lines. The restrictions on teen targeting could ...

you can use this information to start planning how you can refine your TikTok marketing strategy. This doesn’t mean you need to be reactionary and change everything if the metrics aren’t where ...

TikTok is celebrating Small Business Month with a present that most platforms can’t give: a real shot. Through their new ...

TikTok's marketing leadership faces a major overhaul ... This reshuffle follows numerous significant organizational changes at TikTok, including layoffs and the departure of its former vice ...