With her college gymnastics days behind her, influencer and Sports Illustrated swimsuit model Livvy Dunne is moving on with ...

Labubu, the plush toy from China's Pop Mart is a social media darling, but the toothy little monsters are far from an ...

In partnership with TikTok Shop Have you heard? Reading is cool again. After consecutive years of decline, print books saw a ...

TikTok Shop generated $33 billion in sales worldwide last year, of which $9 billion originated from the United States (per ...

TikTok has become not only an important top-of-funnel feeder but also a source of conversions at the bottom of funnel, ...

Every weekday, like clockwork, Grayson Finks sits down at her desk in Charleston, South Carolina, and enters the digital ...

The live shopping company hosted its first Super Brand Day on the social media platform, marking its highest-viewed ...

TikTok is letting go of staff and adding other cost-saving measures as it makes a new push for efficiency.

Feminine care brands Saalt, August, and Salt.Xo are selling like crazy through TikTok’s live shopping tools. Here’s why.

TikTok's huge global success has been partly built on the success ... and the introduction of TikTok Shop has increased this popularity further. Yet this comes with risks. Market research company ...

He notes that in some cases, certain “butchers, bakers and dairy farms all claim not just success but cite TikTok shop as the key to survival in many cases”. TikTok Shop has certainly levelled ...

a five-pronged strategy that can help brands get more out of TikTok Shop as a tool to reach new customers and build sales. • M: Make success measurable. Set strategic goals for your discovery ...