Virat Kohli has invested ₹40 crore in Indian sportswear startup Agilitas Sports, marking the first tranche of his partnership. The move aligns with Kohli’s vision to build One8 into a global ...

Virat Kohli might have announced his retirement from Test cricket, but he remains very much in the game -- both on and off ...

A cricket field without Rohit and Kohli is a new reality and so is an advertising world without them. As brands hunt for the ...

Celebs are turning nicknames, catchphrases or their very image into legal assets-think “Captain Cool,” “Big B” or “King Khan.

New Delhi:When one talks about cricket and brand value in the same breath, Virat Kohli’s name often comes up as a benchmark. Having first made headlines as the captain of the victorious India U ...

Virat Kohli's brand value remains strong post-retirement from Test cricket, with a diverse portfolio and loyal fan base.

Indian cricket star Virat Kohli has made a big move off the field by investing in a Bengaluru-based sportswear and athleisure brand called Agilitas. This comes after he ended his long-term ...

Eyes focused, collar turned up, an armband on the left and an armband tattoo on the right, the iconic wrist-twirl of the bat. Virat Kohli, the world’s most famous cricketer, at the crease in ...

Virat Kohli has been hailed for promoting Test cricket following his retirement from the longest form of the game.