Prime Video users will have an added advantage with the Burn Barn tool, offering a different perspective on competition ...

As part of NASCAR’s new seven-year media rights deal kicking off in 2025, Amazon secured exclusive streaming rights to five ...

In this screen shot from Prime Video broadcast released by Prime Video, The “Burn Bar,” lower left, is used to measure Ryan ...

L ove it or hate it, Amazon Prime is here to stay for yet another racing weekend, and its rise is impossible to ignore.

NASCAR is fine with the drop in older viewers, because the numbers also show a massive 32% increase in viewers in the coveted ...

NASCAR's Michigan race hits season-low viewership on Prime, but gains among younger fans hint at long-term streaming ...

We're two weeks into NASCAR on Prime Video, with three weeks left on a five-race package that's part of a new seven-year TV ...

Three upcoming races will be available to Prime subscribers, with monthly membership options starting at $7.49 after a 30-day ...

NASCAR’s viewership demographics have shifted since the Charlotte race following the broadcast transition from Fox to Prime Video.

NASCAR fans have grown accustomed to seeing speed, throttle and braking on broadcasts for years. There has been one measurement, though, that has eluded networks and viewers for years.

As NASCAR heads to Mexico, fans protest Prime Video exclusivity, fearing tradition is lost in digital shift. Streaming ...

Check out this article for all you need to know about NASCAR Cup Series' Viva Mexico 250 including date, time, drivers, and more.