Tommy Hilfiger logo placement will grace technical gear such as the driver's suit, helmet and race car for the new Cadillac Formula 1 team, which was created by TWG Motorsports and General Motors.

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger. The Michigan-based ...

Tommy Hilfiger and Cadillac Formula 1 Team have forged a multiyear partnership setting the fashion brand up as the team’s official apparel partner.. The Hilfiger brand, which is part of PVH Corp ...

After nearly a decade of continuously sponsoring Mercedes-AMG Petronas, fashion juggernaut Tommy Hilfiger has confirmed that it will back Cadillac’s Formula 1 effort in 2026 (and beyond) as the ...

The Cadillac Formula 1 team will enter the 2026 World Championship season with Tommy Hilfiger as its official apparel partner and "lifestyle sponsor." ...

Tommy Hilfiger, a lifelong motorsport enthusiast, reveled in the new partnership. Related Stories. Cadillac F1 Lands Multi-year Ferrari Engine Supply; Cadillac F1 Boss Not Committed to American Driver ...

To put it into perspective, PR agency Karla Otto’s Influence of Sports Insights report states that Formula 1 is the ...

Lately, you may have noticed a wave of high-end collaborations hitting the mainstream. There’s Alice + Olivia’s new linkup ...

Cadillac has announced its first official partnership ahead of the 2026 Formula 1 season, signalling a commitment to its all-American identity with a deal with Tommy Hilfiger.