Roku is paying $185 million to acquire Frndly TV, a provider of low-cost TV bundles delivered via streaming. The all-cash deal includes $75 million in holdbacks tied to certain performance targets and milestones over the next two years.

Roku turned in first-quarter 2025 earnings that edged over Wall Street forecasts and announced a $185 million deal to buy Frndly TV, a subscription streaming service that offers live TV, on-demand video,

Roku announced today (May 1) that the streaming platform is buying the streaming service Frndly TV. It's another feather in the cap of Roku, which looks to have big year with new streaming devices and features coming in 2025.