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It's Not Max, It's HBO Max: Streaming Service Changes Name

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Netflix co-CEO Ted Sarandos explains why he thinks the HBO Max rebrand 'makes sense'

Sarandos said that branding was one area in which Netflix had an easier time than its legacy media rivals.

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Is The Weeknd’s ‘Hurry Up Tomorrow’ Movie Streaming on Netflix or HBO Max?

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HBO streaming service changing back from Max to HBO Max

Max was an all-time bad rebrand

Warner Bros. Discovery announced the change today, rolling back one of the clumsiest rebrands in history from a streaming service that’s had more than its share of clumsy ideas.

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HBO's Max to rebrand as, wait for it, HBO Max (again)

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Max, Once Known as HBO Max, Is Calling Itself HBO Max Again. Got It?

Max pivots back to HBO Max

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Max pivots back to HBO Max as WBD rethinks ability to compete with Netflix

WBD is “bringing back HBO, the brand that represents the highest quality in media, to further accelerate” the streaming service’s “growth in the years ahead.”

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HBO Max Is Back: WBD Rebranding Streamer This Summer

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It’s not Max, it’s HBO Max

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HBO Max Enters Hall of Fame of Corporate Brand Reversals Alongside Netflix, Coca-Cola

HBO Max has joined Coca-Cola and Netflix among prominent companies that have undergone well-publicized pivots.

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16 Great New Shows to Watch This Weekend on Netflix, Max, Hulu, Amazon Prime Video and More

New seasons of 'Poker Face' and 'Andor' are just some of the 16 great new shows streaming now on Netflix, Hulu, Max, Prime Video and more

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HBO logo reappears on channel after "Max" debrands to old name

Home Box Office is a legend in American television, one of the industry's most famed and prestigious brands. So it was a mystery when its new owners renamed it "Max"-a name so generic and bland it could apply to almost anything.

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'How many meetings?' Internet reacts as Max changes name back to HBO Max

"What do we think?" one of the streaming service's social media posts, which included a meme from the HBO show "Veep," said. In a separate X post, Max shared a GIF of another HBO