Ads in WhatsApp will be shown only in the app's Updates tab, which is used by as many as 1.5 billion people each day.

More than a decade after it acquired WhatsApp, Meta will begin showing ads within the app.

I talked with a professor of advertising to make sense of what this means for all of us who use those social media platforms.

Why we care. Meta’s new generative AI tools drastically reduce the time and effort needed to produce high-quality, on-brand ...

Meta has confirmed it will introduce ads to WhatsApp, ending a long-standing “no ads” policy and marking a major shift for ...

Warc’s latest global forecast shows the tech giants tightening their grip on ad budgets even as trade pressures slow spending ...

Meta is introducing ads to WhatsApp for the first time since acquiring the app for $19 billion in 2014, according to CNBC.

Over the last five years, Meta Platforms ( META -0.69%) stock has been one of the best names to own. Its shares have generated a total return of 192%, far exceeding the S&P 500' index's total return ...

End-to-end encryption is still guaranteed, and Meta also said that if users only use the app to call or message their ...

First off, Meta’s previewed the next generation of its AI video generation tools, which will enable advertisers to convert multiple images into video clips. The video clips will ...

WhatsApp recently confirmed that advertising is gradually rolling out to a significant portion of its users. According to a ...