This article was originally published on www.si.com/fannation/name-image-likeness as Nebraska HC Matt Rhule reveals NIL strategy behind new podcast. Nebraska head coach Matt Rhule has launched an interesting project ahead of the 2025 college football season as the blue-blood Cornhuskers search for success.

Nebraska coach Matt Rhule is embracing the new-age of college football by marketing his program through his new podcast, "House Rhules."

Matt Rhule may have covered a lot of offseason ground in his game week press conference, but he's plenty aware of Cincinnati's potential to scratch Nebraska.