The game is going to change with the new House Settlement, but one SEC program spent a ton of money on NIL last season.

LaNorris Sellers is back at South Carolina for the 2025 season, but the Gamecocks quarterback had multi-million NIL offers to ...

On the "Bussin' With The Boys" podcast, Vanderbilt football quarterback Diego Pavia revealed details about his NIL money ...

Following the NCAA's historic settlement, reform is spreading like a wildfire across the collegiate athletics landscape.

South Carolina quarterback LaNorris Sellers (16) runs with the ball while pursued by Clemson linebacker Wade Woodaz (17) in ...

Former Michigan House Speaker Joe Tate introduced a bill Monday in an effort to protect NIL rights for NCAA athletes.

South Carolina quarterback LaNorris Sellers is expected to be one of the top signal-callers in the nation in 2025, and he had ...

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AD Ross Bjork said Ohio State will not cut any sports teams but $18 million will be shared between football, basketball and ...

Tennessee softball coach Karen Weekly spoke out Friday on the growing concerns around NIL recruiting. The Lady Volunteers ...

Cooper Flagg reportedly earned a staggering amount of money at Duke. Who could be next in line? Here are the 10 most valuable ...

These landmarks set a precedent for how future high school athletes can position themselves in the new world of NIL (Name, Image, and Likeness) marketing.