Joey McGuire and Texas Tech are all-in for 2025, bringing in 21 transfers and spending nearly $28 million in NIL deals. With ...

Along with the money spent on players, Texas Tech this spring unveiled a $240 million complex at Jones AT&T Stadium.

Texas Tech brought in 22 football transfers in what many consider a top national portal class. Most are highly touted players ...

Here’s what it looks like from here: Red Raider athletes will make a reported $55 million in name, image and likeness deals ...

Texas Tech’s NIL splurge has Big 12 coaches responding with envy, concern and pressure to win with the team it built.

Texas Tech has won double-digit games just one time in the last 48 seasons, but it is trying to change that pattern of ...

Texas Tech is making national headlines for its aggressive approach to building a championship-caliber football team, largely through the strategic use of NIL d ...

A billionaire and capital investment savant, Texas Tech booster Cody Campbell has a plan to save college sports from itself.

It has been an incredible offseason for the Texas Tech football program. Coming off a disappointing eight-win, five-loss season, head coach Joey McGuire knew he ...

This article was originally published on www.si.com/college/texas-tech as Deion Sanders discusses Texas Tech's portal success ...

Now, they are being recognized for their deep pockets. According to a survey conducted by Pete Nakos of On3, the Wolverines are one of the top ten NIL spenders in the country. On the list, Michigan ...

With the revenue-sharing agreement comes a crackdown on NIL (name, image and likeness) deals. Prior to revenue sharing, the ...