News

Girl’s viral Toblerone airport tantrum was an elaborate brand stunt
The LePub effort, which lit up TikTok, aimed to reinforce the chocolate brand’s role as an iconic travel gift.
Watch the newest commercials from HBO, SoFi, U.S. Bank and more
HBO promotes “Mountainhead,” a new original film written and directed by “Succession” creator Jesse Armstrong.
Vitaminwater’s packaging overhaul features larger logo and full-bleed labels
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...
USTA adds Mustard to US Open campaign
The rapper and avid tennis fan brings a hip-hop beat to a glam-rock classic.
Brands are starting to use AI agents to execute creator deals—what it means for the industry
AI agents can now speak with creators for brands, handling tasks ranging from initial outreach to sending out briefs and follow-ups.
Wendy’s rolls out the red carpet—and free burgers—for redheads in Australia
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...
AI won’t replace ad creatives who bring big ideas
Technology changes the tools, not the creative process.
12 agency reviews to know about
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five ...
TRG has still not fully recovered—how its CEO plans to get the agency on the map again
Pete Lempert, who took over as CEO of TRG in March, explains how he's getting the agency back on the industry's radar five years after its founder's resignation.