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Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over ...

At long last the most prominent GDPR case targeting the legal standing of the IAB Europe’s Transparency & Consent Framework ...

Microsoft Invest – formerly Xandr DSP and formerly AppNexus before that – will soon just be formerly, full stop. On Wednesday ...

Cara Pratt, long-time Kroger ad sales leader and perhaps the most recognizable name in retail media, is taking the helm as ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months.

The open web is dead; long live the open web. It’s healthy; it’s full of opportunity; it’s doomed; it’s a mess. Let's do some ...

The CFPB abandoned plans to introduce a new rule that would have allowed regulators to police financial data brokers under ...

At the WBD upfronts on Wednesday, Ad Sales co-presidents Ryan Gould and Bobby Voltaggio announced the launch of two new ad ...

Huggies Healthcare's new digital marketing strategy allows it to customize a media plan based on strategic parameters.

The Trade Desk released OpenSincera on Tuesday, a free API integration that posts ad impression data on publishers and tech ...