Amid the glitz of TV upfronts, advertising executives take the stage to talk about things like new audience targeting ...

Equativ is now blocking made-for-advertising content from all exchange activity, marking a larger trend of pushing to ...

AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on the trends that are ...

Walmart is loving its ad business more every day; AI agents are coming to destroy everything; YouTube is trying to win over ...

GroupM is in the middle of “restructuring,” as AI looms over the business model of agency holding companies. One-click campaign planning is coming for agency jobs. Now what?GroupM is restructuring, as ...