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As US brands dominate the top 10 in Kantar's BrandZ 2025 ranking, Chinese companies and APAC players like Airtel are rapidly ...
The Tokyo-headquartered maker of the hugely popular potato fries, Calbee, is tapping into anime fandom and IP collaborations ...
In APAC (excluding Japan), organic revenue declined 4.6%. Net Revenue stood at ¥23.1 billion, down from ¥24.2 billion in Q1 ...
OPINION: Adland has been buzzing over the leaked news of GroupM’s rebrand. Is this WPP's bold reinvention or a sign of deeper ...
EXCLUSIVE: Sadlier's role expands within Publicis, and her leadership is bolstered with five key hires, including creative ...
Warner Bros Discovery announced it will revert its streaming service’s name from Max back to HBO Max following confusion and ...
As the industry gears up for Cannes Lions, Paul Mottram urges brands across Asia to listen closely to consumer voices and ...
Following a competitive pitch, Lululemon has awarded its media planning and buying account to GroupM for branding and digital performance across Hong Kong, Macau, and Southeast Asia. Campaign has ...
Rather than media budgets size, global fame or creative boldness, it is the daily orientation towards effectiveness that drives their success.. That’s the key lesson emerging from the latest Global ...
With Apple announcing its shift to AI search tools, the impact on the digital landscape could be disruptive as SEO experts ...