Jaguar’s “ Art of Performance ” wasn’t just branding fluff—it was a strategic orientation. The company knew it couldn’t ...

A threat actor, identifying themselves as “Grep,” reportedly accessed the company’s internal Jira server using exposed ...

A few years ago, I worked with a small wellness brand in Ireland that wanted to grow its Instagram following. They had a ...

What TechTarget understood back in 2017 is even more relevant today: in tech marketing, the content is the pipeline. Not the ...

Discover how the retail industry is set to undergo a major transformation with the integration of AI technology by 2025.

The Oticon email campaign is proof that the fundamentals of great marketing haven’t changed—only the format has. Seniors didn’t need clever subject lines or scarcity tactics. They needed a reason to ...

Brands must now adapt their retail customer experiences to reflect what customers value most as we enter the post-COVID-19 ...

In the summer of 2005, Cenveo’s CEO, Robert G. Burton, found himself at the center of a bitter proxy war. An activist ...

It wasn’t just a tagline. FedEx integrated this message across every channel available at the time — television, direct mail, ...

Many turned to social media as a lifeline—an always-on, affordable way to reach customers. The advice at the time? Post more.

Explore the escalating trend of private equity's investment in wealth management firms and its implications on the financial ...

Barbie and Mattel have transformed their marketing strategy and succeeded in gaining new followers and engaging with adult ...