The Kraft Heinz CMO challenged marketers on whether “winning in the room at Cannes” is the same as “winning with consumers”.

As leaders from tech, marketing and entertainment convene for Cannes Lions, THR toasts the brand leaders finding innovative ...

Creating viral content means sharing useful, well-planned posts, using the right tools, and adjusting to what your audience likes, JUSTICE OKAMGBA writesExperts from different corners of the content ...

The Tote Library spent more than $30,000 on marketing, trying to expand further into the US. Then, Trump's tariffs came into ...

Ashton Hall’s morning routine involves dunking his head in iced Saratoga Spring Water. For the company that sells the bottled ...

There’s a strange, almost cult-like behavior that continues to grip modern marketing: the nonstop chase after Gen Z. Agencies ...

I'm not immune to the beguiling temptress that is TikTok and all its brain rot goodness. But amidst the constant stream of ...

Unpacking Hailey Bieber's big bucks deal to sell Rhode and how "she's not just selling skin care, she's selling a lifestyle." ...

Explore the most brilliant (and bizarre) car marketing stunts, including Volvo’s Epic Split, Hyundai’s zombie-proof SUV, and ...

Do you think targeted crypto ads work better than the viral nature of memes? When was the last time you took a fresh look at your crypto marketing plan? Are you sure you know what will actually drive ...

The brand announced a limited run of 5,000 units of Sydney's Bathwater Bliss, set to go on sale on June 6. To build hype ...