A Boca Raton jewelry store’s claim of hosting an aquarium sparked controversy after a viral TikTok highlighted misleading ...

In a blockbuster acquisition deal, personal care brand Dr Squatch has been snapped up by global consumer goods giant Unilever ...

The F-35 stealth fighter jet, which had been flying from the UK’s aircraft carrier HMS Prince of Wales, had to make an ...

The viral marketing for the film has proven an unequivocal success, one that was able to round up hordes of younger audience members and motivate them to go out to the theater.

• The lessons every brand needs to know before posting on TikTok ...

"You should not be starting anything from scratch. The internet exists for a reason," said Sophia Kianni, who cofounded Phia ...

The maker of soaps, shampoos and lotions has become well known for innuendo-laced ads starring “Euphoria” actor Sydney ...

With recent high-profile marketing hires and a new New York creative hub for marketing content, the company is poised for growth.

David Meerman Scott is an online-thought-leadership and viral-marketing strategist whose programs have won numerous awards and are responsible for selling over one billion dollars in products and ...

Viral marketing campaigns enhance brand loyalty by ensuring that the brand remains top-of-mind for consumers. By engaging customers in a way that feels personal and meaningful, companies can ...

Business 10 viral marketing trends that are taking the business world by storm in 2023. With the ever-changing world of marketing, it’s crucial to stay up-to-date with the latest trends to get ...