News

D with company statement. Paramount Global has confirmed that it has swapped out its media agencies, parting ways with WPP ...
WPP Media, the rebranded media arm of the world’s largest advertising and media business, has undergone seismic change in the first six months of 2025. Global agency CEOs are no more, the Group M ...
With more than 25 years of experience across some of the most dynamic sectors in advertising, from FMCG and finance to ...
Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% ...
A new WPP Media forecast predicts creator ad revenue will overtake studios and media companies in ad revenue this year.
Mark Read departs WPP as the advertising industry grapples with agencies' declining power amid the rise of Big Tech and AI.
WPP has become the first advertising and marketing services company to integrate TikTok’s generative AI tools, Symphony, into ...
Open Intelligence is designed to help advertisers make sense of their data and use it in more ways, with a longer-term goal ...
Group M, the world's largest media buying group, has undergone a titanic course correction and "simplification", re-emerging ...
WPP Media Open Intelligence understands and predicts audience behaviour and marketing performance, and will be rolled out ...
Maclachan moves to WPP Media. Says the organic honey from office's rooftop beehives added a real sweetener to his pay packet.
June 9 (Reuters) - Global advertising revenue is expected to grow 6% this year, WPP Media said on Monday, lowering its earlier target of 7.7% due to uncertainty over U.S. trade policies.