AdExchanger | News and Views on Data-Driven Digital Advertising …
The programmatic buying company handled more than 1,000 digital campaigns across the political spectrum this election cycle. Your trusted source for in-depth programmatic news, …
Xandr, Formerly AppNexus, Is Now Formerly AT&T, After Its …
Tuesday, December 21st, 2021 – 11:03 am. SHARE: AT&T has sold its ad tech business Xandr to Microsoft. Terms of the deal were not disclosed. The acquisition marks the end of a painful …
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Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
DoubleClick No More! Google Renames Its Ad Stack
Jun 27, 2018 · Google is kicking many of its product names and acronyms to the curb – including the 22-year-old DoubleClick brand. Google is rebranding its products into three groups: …
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Your trusted source for in-depth programmatic news, views, education, and events. AdExchanger is where marketers, agencies, publishers and tech companies go for the latest information on …
Ad Exchange News Archives | AdExchanger
Mar 6, 2024 · Disney’s Carriage Ride Disney and Charter resolved their cable carriage dispute on Monday, re-upping Disney-owned networks (namely, ESPN) to Charter’s 15 million …
AdExplainer: The Difference Between AVOD and FAST
May 16, 2022 · Free ad-supported TV (FAST) apps host linear channels that deliver scheduled programming to a mass audience through connected devices, while ad-supported video-on …
What Is A Data Broker? | AdExchanger
Mar 5, 2024 · In a 2014 report, the Federal Trade Commission broadly defined a data broker as any company that monetizes by collecting consumer data and selling it to third parties. Recent …
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An Award-Winning Media and Events Company. Since 2008, AdExchanger has engaged readers with award-winning and trendsetting coverage of programmatic advertising and the data-driven …
Dotdash Meredith Bucked The Digital Publisher Doldrums In Q4 …
Feb 14, 2024 · IAC-owned Dotdash Meredith saw healthy margins, an increase in traffic and better ad pricing in Q4, which led to a 9% YOY increase in digital ad revenue to $284 million. …